Privacy policy

Privacy Policy for BarbarianFitness.co

Last Updated: September 15, 2025

Introduction

BarbarianFitness.co ("we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), powered by Shopify, to provide you with a curated shopping experience. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, make a purchase, opt-in to SMS communications, or otherwise interact with our Services. By using our Services or opting in to SMS communications, you acknowledge that you have read and agree to this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. Personal information does not include anonymized or de-identified data that cannot be linked to you. Depending on how you interact with our Services, where you reside, and as permitted by applicable law, we may collect the following categories of personal information, including inferences drawn from this information:

  • Contact Details: Name, address, billing address, shipping address, phone number, and email address.

  • SMS-Specific Information: Phone number provided for SMS communications, consent records (including date, time, and method of opt-in), and message data (content, frequency, and responses, if any).

  • Financial Information: Credit card, debit card, financial account numbers, payment card information, transaction details, and other payment-related information.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Items viewed, added to cart, added to wishlist, purchased, returned, exchanged, or canceled, and past transaction history.

  • Communications: Information included in your communications with us, such as customer support inquiries.

  • Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage Information: Data about your interactions with the Services, including navigation patterns and usage frequency.

How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from You: When you create an account, use the Services, make a purchase, opt-in to SMS notifications, communicate with us, or provide information through forms, in-person events, or other interactions.

  • Automatically: Through your device when you access our website or Services, including via cookies, web beacons, and similar technologies.

  • Service Providers: From vendors who enable our technology or process personal information on our behalf (e.g., SMS platform providers, payment processors).

  • Third Parties: From business or marketing partners, affiliates, or other third parties, such as Shopify, in accordance with their privacy policies.

How We Use Your Personal Information

We use your personal information for the following purposes, depending on your interactions with our Services:

  • Provide, Tailor, and Improve Services: To fulfill orders, process payments, manage accounts, arrange shipping, facilitate returns/exchanges, send transactional notifications (e.g., order confirmations, shipping updates, appointment reminders), remember preferences, recommend products, and enhance your shopping experience.

  • SMS Communications: To send promotional SMS messages (e.g., offers, discounts, product updates) and transactional SMS messages, and to analyze engagement to improve our SMS services.

  • Marketing and Advertising: To deliver marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show personalized online advertisements based on your activity (e.g., items viewed or purchased).

  • Security and Fraud Prevention: To authenticate accounts, secure payments, detect and investigate fraudulent or malicious activity, and protect our Services, users, and the public.

  • Customer Support: To respond to inquiries, provide support, and maintain our business relationship with you.

  • Legal Compliance: To comply with legal obligations, respond to legal processes (e.g., subpoenas), participate in litigation or investigations, and enforce our terms or policies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances, subject to this Privacy Policy:

  • With Service Providers: To vendors like Shopify, SMS platform providers, payment processors, data analytics providers, and fulfillment/shipping services, who are contractually obligated to protect your information.

  • With Business and Marketing Partners: To provide marketing services or personalized advertising (e.g., via Shopify’s enhanced features). These partners follow their own privacy policies. You may opt out of targeted advertising as described in the "Your Rights and Choices" section.

  • With Your Consent: When you direct us to share information, such as for shipping or through social media integrations.

  • Within Our Corporate Group: With affiliates or related entities.

  • For Legal Reasons: To comply with legal obligations, respond to legal processes, enforce our terms, or protect our rights, users, or the public.

  • In Business Transactions: In connection with a merger, acquisition, or bankruptcy.

We do not sell, trade, or share your personal information with third parties for their marketing purposes without your consent.

Relationship with Shopify

Our Services are powered by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be transmitted to Shopify and third parties, potentially in countries other than your residence. Shopify uses your data to support features like personalized advertising based on your interactions with our store and other merchants. Shopify is responsible for processing this data, and you can learn more at Shopify Consumer Privacy Policy or exercise your rights at Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for their privacy or security practices. Review their policies before providing information. Information shared on public or semi-public platforms (e.g., social media) may be visible to others without limitation.

Children's Data

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us at support@barbarianfitness.co to request deletion. We do not "sell" or "share" personal information of individuals under 16, as defined by applicable law.

Opting In and Out of SMS Communications

  • Opt-In: By providing your phone number and agreeing to receive SMS messages, you consent to receive promotional and transactional texts from us. You may need to confirm opt-in (e.g., by texting "JOIN" or "YES").

  • Opt-Out: Text "STOP" to the number sending our messages to unsubscribe, or contact support@barbarianfitness.co. We will promptly remove your phone number from our SMS list.

Message Frequency and Costs

SMS message frequency varies based on the program (e.g., promotional or transactional). We aim to send relevant, valuable messages. Message and data rates may apply, depending on your mobile carrier and plan. BarbarianFitness.co is not responsible for these charges.

Security and Retention

We implement reasonable measures to protect your personal information, but no system is completely secure. Data transmitted to us may not be secure in transit. We recommend avoiding unsecured channels for sensitive information. We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, resolve disputes, or enforce agreements. If you opt-out of SMS communications, we will delete your phone number from our SMS list within a reasonable timeframe, unless retention is required by law.

Your Rights and Choices

Depending on your residence, you may have the following rights, subject to applicable law:

  • Access/Know: Request access to personal information we hold about you.

  • Delete: Request deletion of your personal information.

  • Correct: Request correction of inaccurate personal information.

  • Portability: Request a copy of your personal information or its transfer to a third party, where applicable.

  • Opt-Out of Sale/Sharing for Targeted Advertising: Opt out of the "sale" or "sharing" of your personal information for targeted advertising. Exercise this right at Shopify Privacy Portal or by enabling Global Privacy Control (GPC) on your browser, which we recognize as an opt-out request for the device/browser or associated Shopify account.

  • Manage Communication Preferences: Opt out of promotional emails using the unsubscribe link in our emails or opt out of SMS by texting "STOP." Non-promotional messages (e.g., account or order-related) may still be sent.

For UK or EEA residents, additional rights include:

  • Object/Restrict Processing: Request that we stop or restrict processing for certain purposes.

  • Withdraw Consent: Withdraw consent for processing, without affecting prior lawful processing.

To exercise these rights, contact us at support@barbarianfitness.co. We may verify your identity before processing requests. You may designate an authorized agent to make requests on your behalf, subject to proof of authorization and identity verification.

Complaints

If you have concerns about our data practices, contact us at support@barbarianfitness.co. You may appeal our decisions or lodge a complaint with your local data protection authority (e.g., for the EEA, see the list of supervisory authorities).

International Transfers

We may transfer, store, or process your personal information outside your country of residence. For transfers from the EEA or UK, we use mechanisms like the European Commission’s Standard Contractual Clauses, unless the destination country is deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will post the revised policy on our website, update the "Last Updated" date, and provide notice as required by law.

Contact Us

For questions, concerns, or to exercise your rights, contact us at:

  • Email: support@barbarianfitness.co

  • Address: 3245 Peachtree Parkway, Suite D #428, Suwanee, GA, 30024, USA

  • Website: www.barbarianfitness.co

For applicable data protection laws, we are the data controller of your personal information.